CV

Shannon Watson

shanavere@gmail.com | (949) 339-7768 | Laguna Beach, CA 92651

Portfolio: https://www.shanaverestudios.com/portfolio-1-2

Content Writer and Copyeditor

Professional Experience

Associate Director of Marketing | ISAM / HBMA | Laguna Beach, CA March 2023 to October 2025

Ø Planned, designed, and scheduled enticing, visually appealing social media campaigns from Canva, across LinkedIn, Facebook, Instagram, X, and YouTube, through Buffer, enhancing company profile and image.

Ø Timetabled weekly eblasts in Constant Contact, generating increased member awareness, involvement, and attendance in both virtual and in-person events.

Ø Conducted weekly webinars in Zoom, educating 300+ HBMA members and promoting greater engagement in the association.

Ø Produced, edited, and uploaded 150+ webinar videos via Zoom and Vimeo to the HBMA website store, facilitating greater profits and member engagement.

Ø Developed an editorial calendar and analyzed hashtags, analytics, and trends to target specific audiences.

Ø Constructed Doodle polls and Zoho surveys, boosting member attendance and engagement.

Ø Calendared, piloted, and mediated 20+ regular monthly committee calls across 14+ committees, smoothing the Zoom process, easing attendance, and encouraging participation.

Content Writer and Designer | HEALTHY AT HOME | Dana Point, CA September 2022 to March 2023

Ø Customized social media campaigns and marketing materials, targeting business promotion and increasing engagement by 50%.

Ø Tailored imaging, marketing materials, and graphics to meet brand standards, improving company visibility.

Ø Interacted with users across 5 platforms, successfully amplifying customer awareness and communication.

Ø Set up, styled, and operated booths at 2 trade shows and 2 senior centers, promoting community consciousness and education.

Ø novels.

Digital Concierge & Social Media Adviser | MOPRO | Irvine, CA. January to September 2017

Ø Educated 50+ clients on brand voice, website content, editorial calendar planning, and best practices in digital marketing, blogging, SEO, Google Analytics, and proprietary website analytics, effecting improved customer satisfaction and retention and facilitating customer usage of product.

Ø Identified content opportunities based on current events, audience reaction, and performance metrics, offering customers additional value and superior fulfillment.

Ø Wrote powerful taglines, slogans, and copy to capture and hold attention of 100+ B2B and B2C customers.

Ø Authored websites and brand imaging for marketing campaigns across 15+ industries, promoting company’s reputation for inclusive business web design.

Ø Selected for Proactive Outreach Program focused on improving customer engagement with company.

Freelance Experience

Podcaster | CAMELOT CHAT August 2025 to Present

Ø Researched and wrote ongoing podcast on the history behind Arthurian legend, educating and entertaining both Arthurian enthusiasts and newcomers to Arthuriana.

Ø Recorded podcast on GarageBand and uploaded to Buzzsprout, broadening and sharpening skillset.

Ø Edited and produced podcast, splicing music to add “medieval” ambience for increased listener satisfaction.

Ø Promoted podcast across social media platforms, including Facebook, Instagram, X, and TikTok, promoting steadily increasing listenership.

Content Writer, Copyeditor, and Content Designer May 2020 to Present

Ø Authored and edited 6 novels across historical fiction and fantasy genres, including a collection of poetry, demonstrating expertise in creative writing and content development.

Ø Designed content-rich author website, book covers, marketing materials, and social media for 11 novels.

Ø Created posts, videos, presentation decks, brand imaging, blog, and website for 3 separate series of Key Skills

Book Writer/Marketer | THE CREATOR INSTITUTE | Georgetown University Feb. 2024 to Sep. 2024

Ø Collaborated with 5 developmental editors and copyeditors to develop plotlines, characters, and pace of 3 historical fiction novels.

Ø Selected by MANUSCRIPTS PRESS for publication.

Ø Teamed with graphic designer to create book cover art and interior layout, attracting increased reader attention and engagement and improving manuscript readability.

Ø Produced 8 promotional book videos, effecting continuing audience attraction and increasing readership.

Ø Devised and executed successful promotional marketing campaign, resulting in $1,500 in pre-publication sales.

o *Elucidation Note: Most manuscripts accrue no more than $1,200 for the total life of the book.

Published Author and Poet | SHANAVERE STUDIOS 1994 to March 2024

Ø Published historical fiction novel through MANUSCRIPTS PRESS on Amazon / Kindle, Kobo, Ingram Spark, and Barnes and Noble in March 2024, for wide range of reader access.

Ø Published 4 poems in anthologies in Library of Congress:

§ Medusa’s Song | Best Famous Poems of 1998, Library of Congress

Ø Award of Recognition | Famous Poets Society

§ Regret | Famous Poems of Today, Library of Congress

Ø 1995 Award of Merit and Award of Recognition | Famous Poets Society

§ Mist in the Valley | After the Storm, Library of Congress

Ø Semifinalist | 1994 North American Open Poetry Contest | National Library of Poetry

§ The One Who Watches | 1994 Seasons to Come, Library of Congress

Skills

Education

BA: Classical Civilization | University of Los Angeles | Westwood, CA

AA: General Education | Saddleback College | Mission Viejo, CA

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