The Healthcare Business Management Association (HBMA), a non-profit professional trade association, is a major voice in the revenue cycle management industry in the United States. HBMA was formed in 1993 by a talented group of RCM professionals who wanted to give back to the industry by providing opportunities for education, advocacy, collaboration, and certification for healthcare billing professionals and providers engaged in the business and technology of healthcare revenue cycle management networking.

While at HBMA, I designed social media campaigns, scheduling them across LinkedIn, Facebook, Instagram, X, and YouTube with the use of Buffer. I also developed email campaigns in Constant Contact, hosted and moderated weekly webinars in Zoom, constructed Doodle polls and Zoho surveys, and produced many webinar videos.

*Please note: The RCM industry is not especially active on social media, but we certainly made it hard for them to ignore us!

A small cross-sample of my work for HBMA is below. If you would like to discuss my work with HBMA in more depth, please feel free to email me at shanavere@gmail.com.